This estimate gets to the center of everything that makes Porsche what it really is. As as a company, a brand and as an automotive manufacturing company. And it covers all of the values that characterise our work as well as our vehicles. It is no wonder, therefore, that no-one can describe this better compared to the individual who created the initial sports car to bear the Porsche name: Ferdinand Anton Ernst - or Ferry Porsche, for short.
Initially, I looked around and cannot get the auto I'd been dreaming of: a small, lightweight sports car which uses energy efficiently. Therefore I decided to build it myself.
Ferry Porsche
His fantasy of the perfect sports car has always driven us - throughout our history. And we get nearer to realizing it each day. With every notion, every development and every model. Along the way, we follow a plan, an ideal that unifies us all. We refer to it only as the Porsche Principle. The underlying principle is to always get the most out of everything. From day one, we have strived to translate functionality into speed - and achievement - in the most intelligent manner possible. This rule originates on the race track and is embodied in each and every one of our automobiles. We call it "Intelligent Functionality".
Porsche is a distinctive business with powerful ideals. Philosophies and our values permeate through everything we do to ensure that we always stay true to our principles. As a result, despite what others may do, we at Porsche seek to stretch limits and are committed to consistent improvement.
According to the principle of reaching maximum output from minimum input signal, this race-inspired philosophy is integral to each and every one of our cars since day one. Considering that the 356 Nr. 1 was built.
Where this assurance comes from? The response is simple. We never forget who we're. And where we come from.
Did Porsche Sports Cars become design icons? Because they were aesthetically successful? Because folks found them "attractive"? Yes, what goes without saying. However, the really astonishing thing was the harmony of the design concept, in which design follows function.
A Porsche is immediately recognisable. This is thanks to contours and the distinctive design idiom: the roofline, the wings that are more compared to the bonnet, the powerful shoulders. Characteristics that every Porsche model has picked up on and reinterpreted for more than 60 years - for character and a unique age.
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